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What we make
Brand Film & Documentary
The best brand and documentary films do more than communicate information.
They shape how you are seen.
They give meaning to what you stand for.
They build belief — among your customers, your partners, and your own people.
And over time, they strengthen reputation, recruitment, and growth.
At pivotal moments — a brand refresh, a strategic shift, a new chapter — the right film can align people behind a shared direction and give that direction momentum.
At Creation Films, we develop and produce concept-led brand films and documentary projects designed to move people — emotionally, intellectually, and practically.
Brand film with presence
A powerful brand film production begins with a clear and compelling idea — one that reflects who you are and where you’re going.
We work directly with organisations, and where appropriate alongside their brand agencies, to translate strategic thinking into a cinematic expression. That means defining what the film needs to achieve, how it should feel, and how it will live across your business — before production begins.
From there, every element works together.
A narrative that unfolds with intent.
Moments that feel lived, not staged.
Performances that hold attention without strain.Real people presented with confidence and dignity.
Images that carry weight and stay with the audience long after the screen goes dark.
The result is work that feels grounded, confident, and built to last.
Case Study: Brand Film Production
WM New Zealand
For WM New Zealand, we produced a cinematic brand film to launch the organisation’s refreshed brand positioning - away from Waste Management to WM New Zealand.
The film needed to operate across multiple parts of the business — externally as a public-facing brand piece, and internally across recruitment, HR, and corporate communication. It had to carry the ambition of the brand refresh while remaining grounded in the reality of the organisation’s work.
Working directly with WM and in collaboration with their agency, we translated the agency’s concept into a cohesive and visually ambitious film.
A sneak peak at the WM New Zealand Brand Film Production
Production included:
Sunrise and sunset cinematography across multiple locations
Drone footage capturing elements of the fleet within the New Zealand landscape
Purposeful camera movement to bring energy and momentum to key scenes
Council permitting and detailed location coordination
Scheduling within live operational environments
Coaching internal team members to deliver natural, confident performances alongside professional talent
The result was a visually striking brand film designed to anchor the brand refresh and support its use across the organisation.
Documentary storytelling at depth
Documentary work demands something different. It requires patience. Judgement. The ability to recognise meaning as it unfolds.
Our foundation in documentary filmmaking underpins everything we do. We know how to find the human truth inside complex environments and shape it into a story that feels authentic and compelling.
Our experience includes traditional broadcast and on-demand documentary, as well as documentary-led brand films and developing series projects. These are stories that need to hold attention, sustain emotional engagement, and stand up to scrutiny.
Whether the platform is television, digital, or internal release, we understand what is required when audiences expect substance.
Some of our titles
If the story matters, so should the film.
If you’re considering a brand film, broadcast documentary, or documentary-led series and want a production partner capable of creative ambition, cinematic quality, and careful delivery, we’d welcome the conversation.
